Let’s call them units
When we first started FOXERS, we met with a few guys from the local Small Business Administration (SBA) to have someone look over our plans. We were walking through our business plan and showing them how our sales projections worked. The entire model was based on how many panties we could sell. Makes sense right?
Every time we said “panties”, the guys would squirm. At some point one of them could not focus any more and blurted out a statement that we still laugh about to this day. He said, “Lets call them units”. We’ve been calling them units ever since.
